# Competitive Intelligence Articles

### [Building a Win-loss Program Driven by Data](/content/blog/building-a-win-loss-program-driven-by-data/index.html)

Building a winning sales organization can’t happen in a silo. Find out how you can level up your sales with a win-loss program using data you already...

Kompyte

Aug 9, 2024

### [Unlocking True Value from Win/Loss Analysis: A Product Marketing Manager's Guide](/content/blog/win-loss-analysis/index.html)

Product marketers: Want cross-functional alignment, sharper marketing, and better competitive insights? Try a win/loss analysis. Here's how to get...

Lisa Kalner Williams

Sep 12, 2023