# Competitive Intelligence Articles

## Increase competitive advantage:  Using CI tools to improve efficiency
[Read More](/content/blog/using-ci-tools-improve-efficiency/index.html)  
Manually researching competitors is inefficient. Read how you can use competitive intelligence solutions to maximize your time instead of getting...

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## The Role of Customer Feedback in CI: How to Incorporate Feedback into Competitive Strategy  
[Read More](/content/blog/the-role-of-customer-feedback-in-a-strong-ci-program/index.html)  
Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...

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## What’s the True Cost of the Status Quo? In a Pandemic, Much More Than You Can Afford.  
[Read More](/content/blog/whats-the-true-cost-of-the-status-quo/index.html)  
From prosperity to a global pandemic, companies are constantly being forced to redefine and position themselves. So what is the cost of maintaining...

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## Why Competitive Intelligence Benchmarks Matter More Than Ever  
[Read More](/content/blog/why-competitive-intelligence-benchmarks-matter/index.html)  
Find out how to use current CI data to create the right benchmark for the rest of 2020 and beyond.

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## Managing Competitive Intelligence in a Crowded Market  
[Read More](/content/blog/managing-competitive-intelligence-in-a-crowded-market-2/index.html)  
How to Make Competitive Intelligence Work with Lots of Competitors. Check out these 5 tips to keep up with CI in a Hyper-Competitive Market.

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## Sales enablement trends: What’s in store for product marketing & sales?  
[Read More](/content/blog/competitive-sale-enablement-trends/index.html)  
Find out the top trends for sales enablement from leading research director and what that means for your go-to-market teams. 9 - minute read.

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## 8 Totally Relatable Examples of Competitive Intelligence  
[Read More](/content/blog/competitive-intelligence-examples/index.html)  
Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your...

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## Building Winning Competitive and Market Intel Initiatives - Lessons from the Movies  
[Read More](/content/blog/winning-ci-intitiatives-movies/index.html)  
When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies.

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## 6 Ways Competitive Intelligence Can Inform Your Product & Marketing Strategy  
[Read More](/content/blog/competitive-insights-that-inform/index.html)  
Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to...

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## 6 Ways to Justify the Value of Competitive Intelligence to Your Business  
[Read More](/content/blog/6-ways-to-justify-the-value-of-competitive-intelligence-to-your-business/index.html)  
Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization

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## 7 Tips for Competitive Intelligence Benchmarking  
[Read More](/content/blog/7-tips-for-competitive-intelligence-benchmarking-2/index.html)  
Knowing where you stand in the market is critical, check out these 7 tips for benchmarking your CI. Read our latest article for a benchmarking...

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## What competitive intelligence KPIs you should be tracking and why  
[Read More](/content/blog/tracking-competitive-intelligence-kpis/index.html)  
KPIs help predict, identify, and measure success, but not all KPIs are created equal. We’ve outlined the top KPIs each team needs to think about to...