Competitive Intelligence Articles

Increase competitive advantage: Using CI tools to improve efficiency

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Manually researching competitors is inefficient. Read how you can use competitive intelligence solutions to maximize your time instead of getting...

The Role of Customer Feedback in CI: How to Incorporate Feedback into Competitive Strategy

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Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...

What’s the True Cost of the Status Quo? In a Pandemic, Much More Than You Can Afford.

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From prosperity to a global pandemic, companies are constantly being forced to redefine and position themselves. So what is the cost of maintaining...

Why Competitive Intelligence Benchmarks Matter More Than Ever

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Find out how to use current CI data to create the right benchmark for the rest of 2020 and beyond.

Managing Competitive Intelligence in a Crowded Market

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How to Make Competitive Intelligence Work with Lots of Competitors. Check out these 5 tips to keep up with CI in a Hyper-Competitive Market.

Sales enablement trends: What’s in store for product marketing & sales?

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Find out the top trends for sales enablement from leading research director and what that means for your go-to-market teams. 9 - minute read.

8 Totally Relatable Examples of Competitive Intelligence

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Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your...

Building Winning Competitive and Market Intel Initiatives - Lessons from the Movies

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When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies.

6 Ways Competitive Intelligence Can Inform Your Product & Marketing Strategy

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Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to...

6 Ways to Justify the Value of Competitive Intelligence to Your Business

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Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization

7 Tips for Competitive Intelligence Benchmarking

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Knowing where you stand in the market is critical, check out these 7 tips for benchmarking your CI. Read our latest article for a benchmarking...

What competitive intelligence KPIs you should be tracking and why

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KPIs help predict, identify, and measure success, but not all KPIs are created equal. We’ve outlined the top KPIs each team needs to think about to...