# Competitive Intelligence Articles ## [Battle card series (Part 3): How to optimize your competitive battle cards](/content/blog/battle-card-series-how-to-optimize/index.html) Don’t set and forget your battle cards, only updating them every year. Find out how you can use real-time data to gain a competitive advantage. --- ## [Aligning sales & marketing: 4 benefits to using self-serve competitive intel](/content/blog/sales-marketing-alignment-self-serve-ci-benefits/index.html) Sales and Marketing share a common goal: create customer value and drive company revenue, but have historically been at odds. Find out the 4 benefits... --- ## [Interview with a Product Marketer: Steven Pelham, Podium](/content/blog/interview-with-product-marketer-steven-pelham-podium/index.html) Podium is one of the fastest growing tech companies in recent years. Hear from Product Marketing Manager, Steven Pelham on how he got started in... --- ## [4 ways to maximize competitive intelligence benefits for your executive leadership](/content/blog/4-ways-to-maximize-ci-benefits-for-your-executive-leadership/index.html) Do you know how to keep your C-suite on board with your competitive intelligence (CI) initiatives? Learn 4 ways to use CI to provide consistent value... --- ## [How to Build a Better Product Strategy with Competitive Research](/content/blog/how-to-build-a-better-product-strategy-with-competitive-research/index.html) How do you influence your product strategy? Learn why competitive intelligence is important to product development. --- ## [Defining which social platforms matter for your business](/content/blog/defining-which-social-platforms-matter-for-your-business/index.html) Engaging on all social media platforms has the potential to attract lots of customers, but it doesn’t mean its working. Find out how to determine... --- ## [5 steps to build a winning Go-To-Market strategy](/content/blog/5-steps-to-build-a-winning-gtm-strategy/index.html) 42% of startups end up selling a product with no market need. Learn how competitive intelligence can help you set up your go-to-market to win. --- ## [How To Position Your Brand In A Crowded Market](/content/blog/position-brand-crowded-market/index.html) If you’re not a brand, you’re a commodity.” Robert Kiyosaki - author of “Rich Dad, Poor Dad --- ## [Competitor Website Analysis: A Breakdown](/content/blog/competitor-website-analaysis-a-breakdown/index.html) This article offers best practices for understanding what your competitors are offering on their website. Where to start and what you stand to gain. --- ## [Which Competitors Should You Be Tracking?](/content/blog/defining-competitors/index.html) Learn where to start when defining a competitive landscape and how to prioritize competitive analysis for the biggest impact. --- ## [Sales Enablement for Product Marketers: 7 Ways to Get Better Results](/content/blog/sales-enablement-for-product-marketers/index.html) While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product... --- ## [How to set (& meet) smart competitive intelligence goals for the new year](/content/blog/how-to-set-smart-2020-ci-goals/index.html) Scrambling to set your goals for the new year? Find out how leading businesses set and the actions they take to meet CI goals. 10-min read ---