Competitive Intelligence Articles

Battle card series (Part 3): How to optimize your competitive battle cards

Don’t set and forget your battle cards, only updating them every year. Find out how you can use real-time data to gain a competitive advantage.

Aligning sales & marketing: 4 benefits to using self-serve competitive intel

Sales and Marketing share a common goal: create customer value and drive company revenue, but have historically been at odds. Find out the 4 benefits...

Interview with a Product Marketer: Steven Pelham, Podium

Podium is one of the fastest growing tech companies in recent years. Hear from Product Marketing Manager, Steven Pelham on how he got started in...

4 ways to maximize competitive intelligence benefits for your executive leadership

Do you know how to keep your C-suite on board with your competitive intelligence (CI) initiatives? Learn 4 ways to use CI to provide consistent value...

How to Build a Better Product Strategy with Competitive Research

How do you influence your product strategy? Learn why competitive intelligence is important to product development.

Defining which social platforms matter for your business

Engaging on all social media platforms has the potential to attract lots of customers, but it doesn’t mean its working. Find out how to determine...

5 steps to build a winning Go-To-Market strategy

42% of startups end up selling a product with no market need. Learn how competitive intelligence can help you set up your go-to-market to win.

How To Position Your Brand In A Crowded Market

If you’re not a brand, you’re a commodity.” Robert Kiyosaki - author of “Rich Dad, Poor Dad

Competitor Website Analysis: A Breakdown

This article offers best practices for understanding what your competitors are offering on their website. Where to start and what you stand to gain.

Which Competitors Should You Be Tracking?

Learn where to start when defining a competitive landscape and how to prioritize competitive analysis for the biggest impact.

Sales Enablement for Product Marketers: 7 Ways to Get Better Results

While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product...

How to set (& meet) smart competitive intelligence goals for the new year

Scrambling to set your goals for the new year? Find out how leading businesses set and the actions they take to meet CI goals. 10-min read