# Competitive Intelligence Articles product marketing ### [10 Important Takeaways from the 2020 Product Marketing Report](/content/blog/10-important-takeaways-from-the-2020-product-marketing-report/index.html) Product Marketing Alliance, with Kompyte’s support, has released the State of Product Marketing Report for 2020. We’ve pulled out some top takeaways... --- product marketing ### [Pre-Launch Checklist: Make Sure Your Product & Marketing is Ready](/content/blog/pre-launch-checklist-is-product-and-marketing-ready/index.html) Is your product ready for launch? Learn how to determine if your product is ready to be updated or launched with the right checklist to be sure. --- competitive intelligence ### [8 Totally Relatable Examples of Competitive Intelligence](/content/blog/competitive-intelligence-examples/index.html) Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your... --- competitive intelligence ### [Building Winning Competitive and Market Intel Initiatives - Lessons from the Movies](/content/blog/winning-ci-intitiatives-movies/index.html) When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies. --- product roadmap ### [6 Ways Competitive Intelligence Can Inform Your Product & Marketing Strategy](/content/blog/competitive-insights-that-inform/index.html) Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to... --- ci cost ### [6 Ways to Justify the Value of Competitive Intelligence to Your Business](/content/blog/6-ways-to-justify-the-value-of-competitive-intelligence-to-your-business/index.html) Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization. --- product marketing ### [How to avoid Go-to-Market strategy oh s%*t moments when planning for the new year](/content/blog/how-to-avoid-gtm-strategy-oh-snap-moments-when-planning-for-the-new-year/index.html) The end of the year is near, but as marketers, you know that this means the planning and budgeting season is here, or at least it should be. --- content strategy ### [Compile a data-driven editorial calendar to optimize engagement](/content/blog/optimize-your-editorial-calendar/index.html) Competitive Intelligence Academy: Optimize your editorial calendar to ensure you stand out from the competition by generating content that creates... --- product marketing ### [Messaging & Positioning don’t Have to be so Hard: How to Be More Effective & Efficient in 2024](/content/blog/keep-messaging-up-to-date-with-ci/index.html) Warning signs that your messaging is outdated - what you need to do going into 2024. 10-min read --- product marketing ### [We're in this together, a message from our CEO](/content/blog/a-message-from-our-ceo/index.html) A word from our leaders. You're not alone and during these uncertain times, it's important now more than ever to remain connected. --- sales enablement ### [Identifying Patterns in Market Trends with Real-time Intel to Drive More Sales](/content/blog/identifying-market-trends/index.html) Knowing everything happening in your industry at every moment would be great. But unless your industry is tiny, it’s not practical. What makes more... --- win-loss analysis ### [Objection handling 101: Top CI strategies for sales teams to identify & take action](/content/blog/objection-handling-101-with-ci/index.html) Objections are an all too common part of the sales process. Does your sales team know how to identify and handle those questions effectively? ---