Competitive Intelligence Articles

product marketing

10 Important Takeaways from the 2020 Product Marketing Report

Product Marketing Alliance, with Kompyte’s support, has released the State of Product Marketing Report for 2020. We’ve pulled out some top takeaways...

product marketing

Pre-Launch Checklist: Make Sure Your Product & Marketing is Ready

Is your product ready for launch? Learn how to determine if your product is ready to be updated or launched with the right checklist to be sure.

competitive intelligence

8 Totally Relatable Examples of Competitive Intelligence

Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your...

competitive intelligence

Building Winning Competitive and Market Intel Initiatives - Lessons from the Movies

When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies.

product roadmap

6 Ways Competitive Intelligence Can Inform Your Product & Marketing Strategy

Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to...

ci cost

6 Ways to Justify the Value of Competitive Intelligence to Your Business

Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization.

product marketing

How to avoid Go-to-Market strategy oh s%*t moments when planning for the new year

The end of the year is near, but as marketers, you know that this means the planning and budgeting season is here, or at least it should be.

content strategy

Compile a data-driven editorial calendar to optimize engagement

Competitive Intelligence Academy: Optimize your editorial calendar to ensure you stand out from the competition by generating content that creates...

product marketing

Messaging & Positioning don’t Have to be so Hard: How to Be More Effective & Efficient in 2024

Warning signs that your messaging is outdated - what you need to do going into 2024. 10-min read

product marketing

We're in this together, a message from our CEO

A word from our leaders. You're not alone and during these uncertain times, it's important now more than ever to remain connected.

sales enablement

Identifying Patterns in Market Trends with Real-time Intel to Drive More Sales

Knowing everything happening in your industry at every moment would be great. But unless your industry is tiny, it’s not practical. What makes more...

win-loss analysis

Objection handling 101: Top CI strategies for sales teams to identify & take action

Objections are an all too common part of the sales process. Does your sales team know how to identify and handle those questions effectively?