# Competitive Intelligence Articles

## [11 Ways to Improve Win Rates](/content/blog/increase-win-rates/index.html)
Add just one or two of these methods to improve your win/loss ratio, empower your sales team, and close more deals with qualified leads.

- **Author:** Miné Salkin  
- **Date:** Apr 4, 2024

## [Product Marketing Managers: How Much Time Should You Spend on Competitive Intelligence?](/content/blog/how-much-time-competitive-intelligence/index.html)
As a Product Marketing Manager responsible for competitive intelligence for your team, how much time should you spend on it and how can you find time...

- **Author:** Miné Salkin  
- **Date:** Apr 1, 2024

## [Early Insights, Big Rewards: Making the Case for Competitive Intelligence Software](/content/blog/early-insights-big-rewards-making-the-case-for-competitive-intelligence-software/index.html)
From forecasting trends, understanding audience affinities, and building last brand awareness—competitive intelligence is the MVP in your sales...

- **Author:** Miné Salkin  
- **Date:** Nov 14, 2023